About Table Tennis England:
Table Tennis England is the National Governing Body (NGB) for table tennis in England. We want to make a difference and we want to inspire people to lead healthier happier lives.
We know that table tennis is a force for good and makes an enduring impact on people’s lives. Its USP is that it can be played by anyone, anywhere. As well as providing great entertainment, it also teaches important skills –both physical and social – and is proven to help inclusion and social cohesion. It is the sport for all, for life.
We believe it is a truly exciting time for the organisation and the sport.
At an elite level, our players are on the up – in 2016 we qualified two athletes for the Olympics for the first time in 16 years and had our first ever team compete too, in the same year we won a bronze medal at the Team World Championships – our first podium finish at the event in more than 30 years. We repeated that success with another bronze at the 2018 Team World Cup, which we hosted in London, and then had our largest ever medal haul at Commonwealth Games – two gold, two silver and two bronze. Our athletes are now working towards qualification for the Tokyo 2020 Olympics and securing an even bigger medal haul at the 2022 Commonwealth Games in Birmingham. We also have ambitions to host more international elite events in England over the next few years.
At a participatory level, we have a number of exciting products that aim to increase participation – TT Kidz, which is aimed at growing the number of young people in the sport, Loop at Work, which is aimed at getting more people active in the workplace, and Ping Pong Parlours, which are helping to bring tables into everyday spaces, such as shopping centres, allowing millions of people from the public to play for free.
The Marketing and Communications Manager is responsible for developing and implementing a comprehensive marketing and communications strategy that can reach and engage both our existing customer base and new markets to grow the sport and strengthen brand awareness.
You will be leading a team that consists of a Senior Communications Officer, a Senior Marketing & Design Officer and a Digital Content & Campaigns Executive and between you help support our digital transformation and improve the perception of the sport.
You will also head up a Membership Working Group and need to take ownership of our membership categories to drive growth across every category. This is an exciting area of development for the business and you will be responsible for ensuring our offering, messaging and marketing is suitable at attracting, engaging and retaining our various target audiences.
The ideal candidate must have the ability to creatively develop and deliver innovative and effective marketing and communication strategies. The candidate will also be a team player able to contribute to strategic discussions and leading on campaigns.
You need to be organised, able to work under pressure, be pro-active and a self-starter, with a track record of achievement within a similar role. In return, you can expect to be well supported by the Senior Leadership Team, with exposure to various developmental and networking opportunities.
The key responsibilities of the Marketing and Communications Manager are:
To develop and deliver a comprehensive marketing and communications plan that drives customer growth and engagement
With the support of the Marcomms team, plan and implement direct marketing approaches using insight including targeting, personalisation of messages and measurability, data analysis, customer profiling and segmentation.
Develop and drive the membership strategy, including the introduction of new categories for children, social participants, corporates and partners where applicable
Lead on the promotion of wide-ranging products, including technology platforms (The Hub, ClubSpark), ticketing for national and international events, merchandise, courses, conference and events, schools and work packages, and participation programmes such as TT Kidz and Back to TT
Work with our international/other NGBs colleagues to further promote and develop the sport utilising our digital data to maximise exposure of the sport.
Develop our digital footprint to ensure Table Tennis England is at the forefront of NGBs and to support participation – including project managing a new website
Manage and develop budgets to ensure programme milestones are achieved on time and within budget, track expenditure and undertake forecasting as requested.
Develop the Table Tennis England brand identity and drive brand awareness and be a member of a Working Group that will challenge how table tennis is perceived and explore new ways of showcasing the sport.
Ensure we take a proactive approach to mainstream and disruptor media, increasing coverage for the sport
Manage and oversee the work programmes of your team to ensure deadlines are met, ensuring our digital transformation journey continues to develop maximising our exposure in the sport.
Manage the relationship with key partners and providers to ensure maximum benefit and determine when and why to use other specialised consultants
Lead on sponsorship activation to ensure sponsor satisfaction and targets are met
Support and attend events where necessary to maximise Table Tennis England’s exposure to a wider audience including managing broadcast requirements, relationships with broadcasters and production companies and delivery of own and external events Track and measure all marketing campaigns to offer insight in to budget and campaign planning for next financial year
Preparing briefs and managing third party agencies
As a senior manager complete all relevant departmental reports, conduct performance appraisals and develop your team.
Attend events as needed
KEY SKILLS AND EXPERIENCE:
Demonstrable experience in marketing and or PR
Track record of writing and executing marketing strategy and plans and reporting on KPIs
Management of external partners
Experience in key digital areas including website, social media, email and insight
Working in a membership environment
Commercial experience, through ticket sales, negotiation of contracts, sponsorship etc..
Delivery of a website build / project
Knowledge of utilising open data
A passion for sport, physical activity and the benefits it brings
A highly-motivated self-starter driven to meet goals
Confident and persuasive, with the ability to analyse the situation and to use softer reasoning as appropriate
Excellent presentation and communication skills, verbal and written
Understanding of current data protection regulations
Exemplary listening and negotiation abilities
Excellent time management skills, with the ability to plan and work logically
Ability to work independently and as part of a team
Solution focused with the ability to think creatively
Highly capable user of a variety of software packages including Microsoft Office
Experience in using the Adobe suite is desirable
Willing to work occasional extended hours and unsociable hours, including evenings and weekends
A basic understanding of safeguarding and diversity principles, ensuring regulations are followed
Table Tennis England is an equal opportunities employer and welcome applications from all suitably qualified persons, regardless of their race, gender, disability, religion/belief, sexual orientation or age. A copy of the policy can be found on the Table Tennis England website
Table Tennis England is committed to the best standards of care of children and as such this role may require a satisfactory DBS check. A copy of the Table Tennis England Child Protection Policy can be found on the website.
Work from home opportunities
Subsidised gym membership
Company events & social hours
To apply for the job, please email your CV to HR@tabletennisengland.co.uk
How to apply
To apply, email your CV to HR@tabletennisengland.co.uk